000 nam a22 7a 4500
999 _c6272
003 ru
005 20191008140620.0
008 140710s2015 enka b 001 0 eng
020 _a9780415624695 (hardback)
020 _a9780415624701 (paperback)
020 _z9781315848365 (ebook)
040 _cASUE
082 0 0 _a658
245 0 0 _aInternational business strategy :
_btheory and practice /
_cedited by Peter J Buckley and Pervez N Ghauri.
264 1 _aLondon ;
_aNew York :
300 _axii, 664 pages :
_billustrations ;
_c25 cm
336 _atext
337 _aunmediated
338 _avolume
504 _aIncludes bibliographical references and index.
520 _a"With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study. Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond"--
_cProvided by publisher.
650 0 _aInternational business enterprises
_vCross-cultural studies
_vCase studies.
650 0 _aInternational trade
_vCase studies.
650 7 _aBUSINESS & ECONOMICS / General.
650 7 _aBUSINESS & ECONOMICS / International / General.
650 7 _aBUSINESS & ECONOMICS / Strategic Planning.
700 1 _aBuckley, Peter J.,
700 1 _aGhauri, Pervez N.,
942 _2udc