ՀՊՏՀ Էլեկտրոնային գրադարան

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1. Basic english for students of marketing / R.V. Khostikyan; Armenian State University of Economics.

by Khostikyan, R.V | Armenian State University of Economics.

Publisher: Yerevan : S. n., 2007Other title: Անգլերենի ուսումնական ձեռնարկ շուկայավարում ուսումնասիրող ուսանողների համար.Availability: Items available for reference: ՀՊՏՀ գրադարան [Call number: 42.8 Խ-76] (1). Location(s): Գրապահոց 42.8 Խ-76.
2. Essentials of marketing management / Geoff Lancaster and Lester Massingham.

by Lancaster, Geoffrey, 1938- | Massingham, Lester.

Publisher: London ; New York : Routledge, 2011Availability: Items available for reference: ՀՊՏՀ գրադարան [Call number: 339 E-80] (3). Location(s): Գրապահոց 339 E-80.
3. Global marketing / Warren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa, Tippie College of Business, Iowa City, Iowa.

by Keegan, Warren J | Green, Mark C.

Edition: Eighth edition.Publisher: Boston ; New York : Pearson, 2015Availability: Items available for reference: ՀՊՏՀ գրադարան [Call number: 339 G-54] (3). Location(s): Գիտ. ընթերցասրահ 339 G-54.
4. International marketing / Pervez N. Ghauri, Philip Cateora

by Ghauri, Pervez N | Cateora, Philip.

Edition: 4th ed.Publisher: London ; Boston : McGraw Hill, 2014Availability: Items available for loan: ՀՊՏՀ գրադարան (6). Items available for reference: ՀՊՏՀ գրադարան [Call number: 339:327 G-42] (1).
Location(s): Գրապահոց 339:327 G-42.
5. International marketing strategy / Analysis, Development and Implementation Isobel Doole, Robin Lowe

by Doole, Isobel | Robin Lowe.

Edition: 6th ed.Publisher: Andover, Hampshire : Cengage Learning, 2012Availability: Items available for reference: ՀՊՏՀ գրադարան [Call number: 339 I-69] (2). Location(s): Գիտ. ընթերցասրահ 339 I-69.
6. Marketing : Concepts and Strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell

by Dibb, Sally | Simkin, Lyndon | Pride, William M | Ferrell, O. C.

Edition: 6th ed.Publisher: London : Cengage Learning, c2012Online access: ԿԱՐԴԱԼ ԱՌՑԱՆՑ Availability: Items available for reference: ՀՊՏՀ գրադարան [Call number: 339 M-31] (1). Location(s): Գիտ. ընթերցասրահ 339 M-31.
7. Marketing communications : Brands, experiences and participation / Chris Fill, University of Plymouth.

by Fill, Chris.

Edition: Sixth edition.Publisher: Harlow : Pearson, 2013Availability: Items available for reference: ՀՊՏՀ գրադարան [Call number: 339 F-52] (2). Location(s): Գրապահոց 339 F-52.
8. Marketing management / Philip Kotler, Kevin Keller, Mairead Brady ... [et al.]

by Kotler, Philip | Keller, Kevin Lane | Brady, Mairead.

Edition: 2nd [european] ed.Publisher: Harlow : Pearson, [2012]Availability: Items available for reference: ՀՊՏՀ գրադարան [Call number: 339:658 M-29] (4). Location(s): Գրապահոց 339:658 M-29.
9. Marketing management [electronic resource] / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 14th [ed.]Publisher: Upper Saddle River, N.J. : Prentice Hall, c2012Online access: ԿԱՐԴԱԼ ԱՌՑԱՆՑ Availability: No items available
10. Principles of International Marketing / By Michael R. Czinkota, Ilkka A. Ronkainen.

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 9th ed., International ed.Publisher: Mason : Cengage Learning, [2010]Availability: Items available for reference: ՀՊՏՀ գրադարան [Call number: 339 C-99] (2). Location(s): Գիտ. ընթերցասրահ 339 C-99.
11. Principles of marketing / Frances Brassington, Stephen Pettitt.

by Brassington, Frances | Pettitt, Stephen.

Edition: 4th ed.Publisher: New York : Prentice Hall, 2006Availability: Items available for reference: ՀՊՏՀ գրադարան [Call number: 339 B-84] (2). Location(s): Գիտ. ընթերցասրահ 339 B-84.
12. Principles of Marketing : / Ph. Kotler, G. Armstrong, L. C. Harris, N. Piercy.

by Kotler, Philip [aut] | Armstrong, Gary [aut] | Harris C. Lloyd [aut] | Piercy, Nigel [aut].

Edition: 6th European Edition.Publisher: Harlow : Pearson Education Limited, 2013Availability: Items available for reference: ՀՊՏՀ գրադարան [Call number: 339 P-94] (2). Location(s): Գրապահոց 339 P-94.
13. Services Marketing :

by Johann, Maria.

Publisher: Warsaw School of Economics, 2015Availability: Items available for reference: ՀՊՏՀ գրադարան [Call number: 339 Joh-74] (1). Location(s): Գրապահոց 339 Joh-74.
14. Strategic Market Management : Global Perspectives / David A. Aaker, Damien McLoughlin

by Aaker, David A | McLoughlin, Damien.

Edition: 1st ed.Publisher: West Sussex : Wiley, 2013Availability: Items available for loan: ՀՊՏՀ գրադարան (3). Items available for reference: ՀՊՏՀ գրադարան [Call number: 658 S-88] (2).
Location(s): Գրապահոց 658 S-88.
15. Tourism Management And Marketing : Advancement Issues In Armenia / Gayane Tovmasyan

by Tovmasyan, Gayane.

Publisher: Saarbrucken : LAP Lambert Academic Publishing, 2017Availability: Items available for reference: ՀՊՏՀ գրադարան [Call number: 338 T-67] (2). Location(s): Գիտ. ընթերցասրահ 338 T-67.
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