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Principles of Marketing : / Ph. Kotler, G. Armstrong, L. C. Harris, N. Piercy.

Contributor(s): Kotler, Philip [aut] | Armstrong, Gary [aut] | Harris C. Lloyd [aut] | Piercy, Nigel [aut].
Series: My Marketing Lab. Publisher: Harlow : Pearson Education Limited, 2013Edition: 6th European Edition.Description: 683 p.ISBN: 9780273742975.Subject(s): Marketing
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Glossary p. 658-668.

Subject index p. 669-683.

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