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Marketing communications : Brands, experiences and participation / Chris Fill, University of Plymouth.

By: Fill, Chris.
Publisher: Harlow : Pearson, 2013Edition: Sixth edition.Description: 820 p.ISBN: 9780273770541; 9780273770671 (PDF); 9780273781103 (eText).Subject(s): Communication in marketing | Marketing channels | Sales promotion | Branding (Marketing)
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