ՀՊՏՀ Էլեկտրոնային գրադարան

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Marketing management [electronic resource] / Philip Kotler, Kevin Lane Keller.

By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane, 1956-.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2012Edition: 14th [ed.].Description: 1 online resource (xxii, 657, [127] p. : col. ill.).ISBN: 9780132102926; 0132102927.Subject(s): Marketing -- ManagementOnline resources: Թվային տարբերակը հասանելի է միայն ՀՊՏՀ ուսանողներին՝ գրադարանի համակարգիչներից:
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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Includes bibliographical references and index.

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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