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Marketing management / Philip Kotler, Kevin Keller, Mairead Brady ... [et al.]

Contributor(s): Kotler, Philip | Keller, Kevin Lane | Brady, Mairead.
Publisher: Harlow : Pearson, [2012]Edition: 2nd [european] ed.Description: xxxix, 1022 p. : ill.ISBN: 9780273743613.Subject(s): Marketing -- Management | Management
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Includes bibliographical references and indexes.

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