ՀՊՏՀ Էլեկտրոնային գրադարան

Fill, Chris.

Marketing communications : Brands, experiences and participation / Chris Fill, University of Plymouth. - Sixth edition. - Harlow : Pearson, 2013 - 820 p.

9780273770541 9780273770671 (PDF) 9780273781103 (eText)


Communication in marketing.
Marketing channels.
Sales promotion.
Branding (Marketing)
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